--- title: Introducing the embeddable pricing table for SaaS businesses slug: introducing-the-embeddable-pricing-table-for-saas-businesses published_at: 2022-07-26 15:03:31 +0000 updated_at: 2023-01-30 22:52:10 +0000 summary: description: In this episode, you'll learn about the brand new embeddable pricing table. Now you can configure a pricing page directly from the Stripe Dashboard, copy a snippet and paste it into any site that supports HTML embeds. Building a SaaS app has never been easier. We'll look at a few no-code and low-code examples, then dive deeper to see a full integration with a ruby on rails application. ### Presenter CJ Avilla - Developer Advocate at Stripe - https://twitter.com/cjav_dev ### Table of contents 00:53 Review and update Products and Prices 01:12 Update feature list for Product 02:33 Create a pricing table 05:50 Copy embeddable widget into codepen, bubble, and typedream 07:33 Integrate the pricing table with Rails 09:33 Associate pricing table with current user using client-reference-id 11:17 Review webhook automations 13:37 Integrate the customer portal 17:30 Conclusion ### Resources Pricing table: https://stripe.com/docs/payments/checkout/pricing-table Integrating the customer portal: https://stripe.com/docs/billing/subscriptions/integrating-customer-portal Code: https://github.com/cjavilla-stripe/saas-rails-pricing-table/blob/main/app/views/pricings/show.html.erb ### Support If you have a question, please feel free to reach out to our support team on Discord at https://stripe.com/go/developer-chat ### Updates Sign up to stay updated with developer news: https://go.stripe.global/dev-digest ### Feedback If you have any feedback about this or other episodes, let us know: https://forms.gle/VjNqzRhotM2snYo88 #Stripe #Payments tags: [stripe, payments, pricing table, shipped, launch, saas, no-code, no code, low code, low-code, pricing page, pricing tiers, accept recurring payments, customer portal, stripe customer portal, stripe pricing table, embeddable pricing table for saas businesses, @cjav_dev, subscriptions, stripe subscriptions, stripe recurring payments, recurring payments, software as a service, subscription software] views: 2702 author: CJ Avilla url: https://www.cjav.dev/videos/introducing-the-embeddable-pricing-table-for-saas-businesses youtube_url: https://www.youtube.com/watch?v=tY8fVEoPHIc youtube_id: tY8fVEoPHIc embed_url: https://www.youtube.com/embed/tY8fVEoPHIc thumbnail_url: https://i.ytimg.com/vi/tY8fVEoPHIc/hqdefault.jpg type: video --- # Introducing the embeddable pricing table for SaaS businesses *Published: July 26, 2022* *Views: 2702* ## Watch [Watch on YouTube](https://www.youtube.com/watch?v=tY8fVEoPHIc) [![Introducing the embeddable pricing table for SaaS businesses](https://i.ytimg.com/vi/tY8fVEoPHIc/hqdefault.jpg)](https://www.youtube.com/watch?v=tY8fVEoPHIc) ## Description In this episode, you'll learn about the brand new embeddable pricing table. Now you can configure a pricing page directly from the Stripe Dashboard, copy a snippet and paste it into any site that supports HTML embeds. Building a SaaS app has never been easier. We'll look at a few no-code and low-code examples, then dive deeper to see a full integration with a ruby on rails application. ### Presenter CJ Avilla - Developer Advocate at Stripe - https://twitter.com/cjav_dev ### Table of contents 00:53 Review and update Products and Prices 01:12 Update feature list for Product 02:33 Create a pricing table 05:50 Copy embeddable widget into codepen, bubble, and typedream 07:33 Integrate the pricing table with Rails 09:33 Associate pricing table with current user using client-reference-id 11:17 Review webhook automations 13:37 Integrate the customer portal 17:30 Conclusion ### Resources Pricing table: https://stripe.com/docs/payments/checkout/pricing-table Integrating the customer portal: https://stripe.com/docs/billing/subscriptions/integrating-customer-portal Code: https://github.com/cjavilla-stripe/saas-rails-pricing-table/blob/main/app/views/pricings/show.html.erb ### Support If you have a question, please feel free to reach out to our support team on Discord at https://stripe.com/go/developer-chat ### Updates Sign up to stay updated with developer news: https://go.stripe.global/dev-digest ### Feedback If you have any feedback about this or other episodes, let us know: https://forms.gle/VjNqzRhotM2snYo88 #Stripe #Payments ## Transcript hey welcome back in this episode you'll learn how to integrate the brand new embeddable pricing table which allows you to build something just like this where we might have a sort of good better and best model where we're going to collect payment for different tiers you can also do this with just a single tier you can even do it with a one-time payment now on the left here you'll notice that we have a startup tier and below it it also includes features so this is another brand new feature we're going to look at today is you can go through each of your products and define which features come with those products right inside of stripe now when you click on one of these buttons it brings you to the checkout page which is familiar and it includes all of the same styling and settings that you would have for stripe checkout but now you can really easily just embed this on any of your no code tools it also works great with a custom website and so today what we're going to do is go through a rails application and add this to a rails app but first let's talk about how we get this set up so inside of stripe you'll want to create some products and prices along with those products we've already got some products here we have one for startup business and enterprise and if we were to look at the enterprise product here you'll notice that there's this new thing called a feature list so maybe for our enterprise product what we can do is say that we want to add some features we'll say like unlimited projects and you'll notice up here i've been using metadata to sort of work around this but now there is first class support for these features so now we can add another one here maybe advanced analytics so if we save the product you'll notice that now we have a list of features that are associated with this product so that's pretty cool now down below we've got two prices already set up these are both for uh us dollars one is 48 dollars a month the other is 480 per year and if we wanted to we could set these up so that when someone goes through checkout at the 48 option we give them an option to upsell to the 480 per year option and we've always had this ability to create a payment link so we could say okay yeah we want to create a payment link for this 48 a month product and we're gonna collect all of the customer's address maybe and we want to also maybe collect their billing address there's some advanced options here that allow customers to pass in promotion codes so we've kind of always had this concept of a payment link that you can use for a product and that is a great tool that you can use if you want to collect payment for a single product but what happens if you want to present this pricing table well now there's this brand new feature called a pricing table this is an embeddable pricing table so we're going to go create one of these now so if you go to products down in the bottom left of the left-hand menu you'll see this new pricing tables feature where we can say create a pricing table here at the top we're going to select our product so we might say let's let's add our startup product which here we're going to use this one that's 24 a month and then we could say add another product let's add the business product okay now we want to add this is actually we want the 32 dollar per month one okay 32 32 usd per month and we can add a third product here enterprise 48 usd per month great and you'll notice that the features we just added to the enterprise product are now showing below the subscribe button now if we wanted to we could also check this box which will uh say that we were going to offer a trial for the startup mode now you'll notice that the button changes from subscribe to start trial we could also add another price for the startup product so if we wanted to offer both the monthly plan and the annual plan for our startup what we could do is say we have two different prices that we want to offer for the startup plan and now we can select between monthly and yearly inside of this embeddable pricing table directly at the top this is a really familiar ui for most subscription software so we can add another price here for business and as we're going along that's how we're going to configure the multiple multiple different uh recurring intervals you'll notice there's also a lot of different controls for the colors so if you wanted to you could get really fancy with this and maybe maybe you want to make the background color some like bright pink color or something and then you can make the buttons i don't know maybe we'll bring the buttons down to like a darker purple looks kind of more like an ice cream like an ice cream shop and you can even change the font into a few different fonts highlight a specific product in the middle when you turn this on you'll notice that this this business product becomes the most popular we can also highlight the startup product this is another common tool when you're building a pricing page to enforce some sort of anchoring you can say yeah it's this best deal or most recommended or whatever these are a lot of different tools that allow you to experiment with kind of your your pricing page to see how how that performs now on the next page you'll have options for what you want to happen when someone checks out so if for instance you want someone to redirect to a new page then for every price you'll come in here and configure that instead of showing a confirmation page you want to redirect now i don't have the tax codes selected for these products so i would need to go back and update the tax codes if i wanted to automatically collect taxes as part of this but um i just want to kind of go through and say that if you wanted to redirect here you would have to say like um you know example.com thanks or whatever you need to do that for each price so we're going to do it for the 24 usd a month we're also going to do it for the 240 usd per year we have to select that we don't want a confirmation page that we want to redirect um and so on and so forth for each of the different tiers okay so that's something that you'll want to go through and configure but once you're done with this all this is all this configuration is just sort of clicking around the dashboard you get this drop in component that if you look closely at the top it's a script tag which is going to load some new pricing table javascript it's also going to install this brand new stripe pricing table web component on the page so we can copy this script tag and now we can drop it in a bunch of different places so here's codepen we might drop this into codepen so we'll say copy the code we're going to drop it into codepen now the pricing table will render down below inside of codepen you might also use this inside of bubble so for instance here inside of bubble we'll insert a new html html element so we're going to say this is going to be our html element we'll stretch it and we'll edit the appearance by dropping in our new pricing table now when we click preview we're brought over to the preview page and now our pricing table is inside of a bubble site same thing with type dream maybe we can say slash embed here and then we want to embed some uh some html code we're going to drop in our pricing table and now we have our pricing table available on typedream so this is a really cool way that you can just really quickly drop in pricing tables that all are fully functioning let's say from the bubble page we can refresh this and this is this should function so we can click on subscribe and we're brought to stripe checkout if we're using our live keys and we have a live pricing table this would actually collect real payment now one other thing that you can do is the pricing table supports passing a client reference id so if you already have a logged in user and you want to associate the payment with that customer then you can pass another property to the stripe pricing table web component and specify the client reference id so we've got this rails application here we're going to walk through the whole process of how we might build out a pricing page if we click on pricing now we're brought to this pricing route but it doesn't actually have any content we've already got a full authentication system set up so you can say test example.com login is tested example.com if we go to the dashboard we would be redirected to that pricing page but there is no pricing page so we need to build out this pricing page and we're going to do that now so let's jump into uh into rails we're going to say rails g controller pricings and we're gonna have a show route and that's gonna be the thing that contains our pricing table show html.erb we can just delete those two lines and we're gonna go back to the stripe dashboard grab our pricing table code and drop it in now immediately we should now be able to go to our routes and say resource pricing remove that and come back over here and refresh our pricing page and we immediately have this new pricing page dropped in so what we can do now is just to make this a little bit cleaner i'm going to wrap this in some a couple of different divs all right now we have a little bit of coloring around it i'm actually going to swap this out for another pricing table that i have already set up with some custom colors that i really like so we're going to come back over here very similar we're going to copy that code drop in the pricing table refresh the page here and now you can see that we have a nice beautiful pricing table set up for us now our business plan doesn't have the features listed below that's because we haven't updated the product to have prices but we have yearly we have monthly and we could go through the checkout flow and check out however there's one other piece that we can do because we're inside of rails and because we have access to an authenticated user we can say client reference id here and pass in the current user.id this will make sure that any web hooks that we receive that are associated with the checkout session for the customer going through the payment flow we'll be able to tie back to our logged in user so we can associate that back to our current user's id so now what we want to do is go over to our pricing controller and make sure that everyone who goes to this pricing page is logged in so we're going to say before action authenticate user if we go to the dashboard again we're not able to go to the dashboard without paying for this so we're redirected back to the pricing page we have a before hook that we add to every controller that ensures that the customer if the customer attempts to access a paid feature if they don't have an active subscription they're redirected back here to this pricing page now what's going to happen is as when we click on subscribe and go through the payment flow several web hook events will fire so here we can say test at example.com and now we're going to be sent a code all right we're logging in with link and subscribing with link because it's much faster than filling in our card details we'll click on subscribe and now we're going to be redirected back to this dashboard page now we're allowed to access the dashboard page and we can see that we have our stripe customer id we have the id of the subscription we can tell that the subscription is active so all of this was just by dropping in that code that we can copy and paste from the dashboard now if we look at the web hooks controller we'll be able to see what's happening when we receive a notification about a checkout being successfully handled so inside of our web hook controller we are handling three different web hook events from stripe one is for the checkout session being completed that's when someone finishes going through the payment flow let's take a look at that function now so handle checkout session completed is uh right now it has quite a bit to it first what we're doing is we're grabbing the checkout session off of the data that was sent to us and we're trying to look up a customer in our rails database based on the id of that stripe customer now if there is no stripe customer so if customer is nil then we want to create a brand new customer so we're going to find the user based on their client reference id we're going to create a brand new customer for that user next here there's actually a bug here so next what we're going to do is we're going to re-retrieve the subscription from the api using the id of the subscription on the checkout session and here we're actually also going to expand the the subscriptions items data price product and what this does will it make sure that the data about the product that we are subscribing to is included in the response here it's included as part of that subscription that's coming back this is the data from stripe and now we're going to create a brand new subscription in fact we don't need to store this in a variable but this subscription will be related to the customer that we either found or created it'll also be related to it'll have reference to the stripe id for the subscription it'll have reference to the id for the price that we subscribed to it'll also have reference to the product name again the price represents how much and how frequently to charge and in what currency and the product represents what they're actually buying so what we can do is from the price id we can determine what sort of features we want to enable or disable finally we have the status of the subscription and we're also tracking the quantity when configuring the pricing table we can enable customers to set a specific quantity for what they are purchasing and this is including sort of like a number of potentially a number of seats that they might buy with the subscription and so this quantity here will allow us to track what quantity the customer selected if we want to enable that option now that we have an active subscription when we attempt to go to the dashboard route we are permitted to do so because we have this active subscription because we have a subscription that is either active or trialing now from the stripe dashboard you'll notice that there is a show button this show button is actually this is in a form that when clicked it will send a post request to our server to this billing route and this billing route is going to enable us to redirect to the stripe customer portal integrating with the stripe customer portal is straightforward you add this one api call and then you can redirect the portal's url all right let's walk through the process of changing our plan through the customer portal so if we click on manage we're going to make that api call and then redirect to the url that's returned on that on that customer portal here we can do things like update our plan so for instance if we wanted to switch from the startup plan to the business plan we could do so directly in the customer portal we're going to click confirm again this is a stripe hosted surface all we needed to do to implement this was that one api call in the redirect on the server and then a button on the client and now we have an updated plan so now our customer is on the business plan we can return to the demo if we'd like when we return back here you'll notice that we are now on the business plan so you could imagine enabling or disabling features as people are changing their plans but how is that actually wired up we'll go back to the web hooks controller and look at another event type so here we're listening for customer.subscription.updated so let's handle the subscription updated event when a subscription is updated a post request is sent to that web hook endpoint including the data about the new subscription or the new status of the subscription and we're going to first take that the id of the subscription from the web hook and we're going to re-retrieve the subscription and that's because we want access again to this price and product and those are not included by default on the subscription data that's sent to us when a subscription is updated so we need to turn around and make a get request to re-retrieve that subscription data so that we can then have the new product name and have the new price id etc all right so we're gonna find our subscription in the database by its stripe id which we again stored when checkout was completed and then we're gonna go through and update that subscription so that we can update our reference to the price the product name and the quantity so that is how we update the subscription and that's what happened when we were in the portal now you may have noticed that when we were inside the customer portal you also have the option to cancel a plan again this is something that you can sort of configure from the stripe dashboard all the different features that are enabled in the customer portal but here i could decide that i want to cancel my plans i'm going to say cancel my plan and again something that you can configure from inside of the customer portal is whether this is going to cancel immediately or cancel at the end of the term you'll notice that when we try to go back to the site we're now being redirected to the pricing page because our subscription is no longer active so if we try to go to the dashboard we're going to be redirected back to pricing where we would have to re-subscribe if we want access so it's a pretty basic implementation now let's take a look at the webhook handler for deleted so when a customer's subscription is deleted we're going to handle this customer subscription deleted event where we look up the subscription in the database and we update the status to the status of the subscription that we received in the web hook event so that's kind of the key pieces for our web hook handler today we learned how to integrate the embedded pricing table in a bunch of no code platforms we embedded it as part of a rails application the code for this will be available we'll link down we'll link to it down in the description at this point you should be fully equipped to go out and set up a pricing table that is embedded and start collecting recurring payments or one-time payments and you can even unlock this per seat pricing there's lots of really cool stuff that you can do with this embeddable pricing table thanks so much for watching and we'll see you in the next one you --- [Back to all videos](https://www.cjav.dev/videos) --- ## Hey Agent, thanks for visiting! 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