--- title: SaaS Fundamentals 05 - Build a SaaS pricing page slug: saas-fundamentals-05-build-a-saas-pricing-page published_at: 2022-09-12 15:00:26 +0000 updated_at: 2023-01-30 22:52:03 +0000 summary: description: In this episode, you'll learn how to build a pricing page for a SaaS product. Display a good-better-best business model as tiers that customers can select from. ### Presenter CJ Avilla - Developer Advocate at Stripe - https://twitter.com/cjav_dev ### Resources Embeddable pricing table https://stripe.com/docs/payments/checkout/pricing-table Pricing models https://stripe.com/docs/products-prices/pricing-models ### Support If you have a question, please feel free to reach out to our support team at https://support.stripe.com/ or on Discord at https://stripe.com/go/developer-chat ### Updates Sign up to stay updated with developer news: https://go.stripe.global/dev-digest ### Feedback If you have any feedback about this or other episodes, let us know: https://forms.gle/VjNqzRhotM2snYo88 Attachments Options tags: [stripe, payments, ecommerce, stripedev, Build a SaaS pricing page, How to build a SaaS pricing page, SaaS pricing page with Ruby on Rails, @cjav_dev] views: 1283 author: CJ Avilla url: https://www.cjav.dev/videos/saas-fundamentals-05-build-a-saas-pricing-page youtube_url: https://www.youtube.com/watch?v=qmulfQS8wqU youtube_id: qmulfQS8wqU embed_url: https://www.youtube.com/embed/qmulfQS8wqU thumbnail_url: https://i.ytimg.com/vi/qmulfQS8wqU/hqdefault.jpg type: video --- # SaaS Fundamentals 05 - Build a SaaS pricing page *Published: September 12, 2022* *Views: 1283* ## Watch [Watch on YouTube](https://www.youtube.com/watch?v=qmulfQS8wqU) [![SaaS Fundamentals 05 - Build a SaaS pricing page](https://i.ytimg.com/vi/qmulfQS8wqU/hqdefault.jpg)](https://www.youtube.com/watch?v=qmulfQS8wqU) ## Description In this episode, you'll learn how to build a pricing page for a SaaS product. Display a good-better-best business model as tiers that customers can select from. ### Presenter CJ Avilla - Developer Advocate at Stripe - https://twitter.com/cjav_dev ### Resources Embeddable pricing table https://stripe.com/docs/payments/checkout/pricing-table Pricing models https://stripe.com/docs/products-prices/pricing-models ### Support If you have a question, please feel free to reach out to our support team at https://support.stripe.com/ or on Discord at https://stripe.com/go/developer-chat ### Updates Sign up to stay updated with developer news: https://go.stripe.global/dev-digest ### Feedback If you have any feedback about this or other episodes, let us know: https://forms.gle/VjNqzRhotM2snYo88 Attachments Options ## Transcript recall that we are dropped back into this slash pricing route now on this page we want to render a bunch of different uh pricing options each with a button that allows us to subscribe to that price we probably want options for both monthly and annual but for now we'll just try to render out our three tiers of startup business and enterprise and we want to render those out with buttons that will bring us through the checkout flow [Music] the first thing we want to do is write a query to fetch those prices from the stripe api and even before we build the controller i want to experiment in the rails console with the stripe api using the stripe ruby gem to see how it's going to feel to fetch the list of prices and take a look at the data that we're going to get back from that so if i say prices is stripe price.list then we're going to get back a list of prices i can say prices.data.first this is going to give me a price object now the price object includes reference to the product's id but it does not give me any of the actual product data now we do see the lookup key for this price is enterprise annual we also see a bunch of information around like how much it costs that it's recurring in fact that its recurring interval is yearly so we can pull off the unit amount the currency the recurring interval and the lookup key directly from here in fact we get the price id this is really the most important part because we want to use that id when we're creating the subscription or the checkout session later so we get back these prices but because the product is not giving us back the full data about the product we need to fetch the product in addition to the price now one way we could do this is we could fetch the list of prices and then iterate over each of those and fetch the product but that's going to introduce extra api calls into this server route which is already sensitive to some latency so what we want to do instead is use a feature of the api called expand so i'm going to say expand data.product now this is going to allow me to fetch prices with the product fully expanded so now we can see that the product is not just its id remember that up here we were just getting back the product id now we're getting back the full product and what's nice about that is we see the name we see the the description and we have a bunch of other information on the product itself so now we could say like price.data dot first dot product dot name for instance and we can see that this is the enterprise product so between the price object and the product object we have enough information to render our pricing page at a minimum what we want to do is expand now let's try to figure out how we can pull just the prices that we care about because if we look at prices.data.count right now we're getting back 10 prices and that's just because that's the limit the default limit so if we were to say like limit 50 here we're going to get back 50 different prices and so that's way more prices than we need to render on the page and also the more prices that we need to return or fetch from the api the slower it's going to go so technically what we want to do here is we want to fetch exactly the prices that we need so by default we're going to have some interval so let's say recurring interval is monthly so only give us the monthly prices back so now our our data account is still 10 because we have more than 10 monthly prices and to filter this and be very targeted and very specific we can use those lookup keys so the lookup keys that we talked about in that episode around lookup key and transfer lookup key this is where the power really comes in because we can say look up keys and pass a list of lookup keys that we want to use for our pricing page so in this case maybe startup startup annual enterprise enterprise annual and then when we hit enter now our price data that comes back is just two prices because there's only one monthly startup price and one monthly enterprise price and then if we were to switch our interval from month to year we're going to get back to different prices okay so we see two prices now so if we were to look at price stuff data. first now we're going to see the yearly price for the enterprise annual plan of 480 a year all right so let's copy this query and this is what we're going to use inside of our controller to fetch prices all right so let's generate a new controller we'll call it pricings and it's going to have a show page we have to add it to our routes file resource pricing and in here we're going to add that query that we just created and store it off into a variable called prices so we want to expand data.product so that we have the full product and then for lookup keys we want to have a list of lookup keys now it turns out in the in the terminal i was just fetching startup and enterprise but we actually want also business so that should fetch some prices uh for us now instead of just hard coding in the interval here i'm going to read that off of the query string params so that we can pass that in and we'll default to month that way we can sort of configure that from the front end and if we wanted to we could add some some ui component that let us toggle between month and year all right so now we have the data let's go to our show route for our pricing page now what we could do is just say at prices.2.json here just to get some data on the page so if we refresh the page here now we see a bunch of data it's spit out it is not pretty it doesn't look that that nice but for now that's what we're getting this entire page is quite a bit of html i use tailwind ui to give us a very nice ui that we can print out very easily so let's look at what we get by default okay so we have a pricing page right now i've got one tier in here it tells us the amount the interval description of the product and we've got some examples for a feature and some different variants for the button so let's go through and wire this up so for each of the tiers we want to iterate over those prices so at prices that each do price and let's see so now we have three different prices that are spitting out we don't have the name or any of that set up so let's go update the name so again through the price we can access the product because we are expanding data.products we can say price.product.name and then we can refresh this and now we see business enterprise and startup it's kind of the opposite order that we want to actually render it in but let's take a look at the the amounts here before we go too far so price.unit amount now this is by default is going to be in the smallest denomination possible so this is actually how many cents it is so it's uh this is something that we have to divide by 100. now if we were going to have like an actual decimal we would want to divide by a float but we're just keeping it simple keeping everything as integers for now and we also have access to the recurring interval so we're going to say price.recurring.interval here and so now we should see that this is per month great and let's check out if our query string thing is working let's switch that to year great now we see 320 a year 480 a year 240 a year etc that's just by changing the query string parameter and we if we wanted to we could add a little toggle here that would control that and switch back back and forth between the the right thing we've also got a description on the product so we can say price.product.description that can come in handy for logging out the actual description now we have a feature list so at the time of this recording products themselves don't have a great way to track the features now there is a brand new feature coming to the api that'll allow you to enumerate the features of a product directly on the product object this is something you'll be able to do from the dashboard through the api but for now the way that i've stored the features is on the metadata for the product so long term you should be able to just call price.product.features and iterate over a list of strings but for today i'm going to parse out price.product.meta data dot features and then iterate over each of those and that is just a string feature in my metadata for my products and now we can log that out here all right now we can see the the features that are being logged out uh we're also seeing the array here and that's because i left an equals sign in the json.parseline okay now we have these two variants for billing now one of the other things that i stored on the metadata was whether or not i wanted to sort of highlight or recommend a specific product so what i can do here is check like if price.product.metadata has most popular then i want to show this most popular or like recommended tab metadata okay so business is the one that's recommended now we're kind of jumping around we have like our lowest one over here and our recommended one is on the left let's go back to our controller and order the price data so that it's coming back in order of the unit amount so we'll go back to pricings controller and we're going to say data.sort by and we're going to pass in unit amount that's just going to sort on the server side the data the like raw data that was returned from the api which is totally fine since we just have three prices that we're getting back all right now let's work on our different variants down here for the buttons we're going to use the same logic and check to see if the product is most popular then we're going to use a more bold button otherwise we will just have a more muted button for subscriptions all right so now we have sort of the layout that we're looking for it's wired up mostly the last piece is that we want this link or whatever this button ends up being to create a checkout session and walk us through the onboarding flow for for collecting payment let's make it so that these links redirect us to a checkout page with the price id inside of the query string parameters we're going to enter in price.id and we'll do this for both urls that way when we click on these links we are redirected to a slash checkout route now in a future episode we'll go through and implement this so that we are redirected through to checkout but for now we know that we have that price id and that is the key for creating a subscription now we're going to use the combination of the customer that we already created in the database and that price id so that we're redirecting to the correct checkout page with the correct user etc so at this point what i wanted to do was talk about a more advanced concept with pricing pages and that is price testing so say that you wanted to increase your startup price from twenty four dollars a month to twenty eight dollars a month one thing that you could do is using the startup lookup key we could transfer the startup lookup key to a new price on the same product and our pricing page will reflect that all right so using the stripe cli i'm going to say stripe prices list and we're going to list the prices using the lookup keys for just the startup price now this is going to return to us the json for a price object now this is the price object that's currently rendering with 24 dollars a month so if what we want to do now is we want to create a brand new price so we're going to say stripe prices create and our new unit amount is going to be 28 dollars and it's going to still be recurring interval is going to be monthly and our lookup key is going to be stirred up and our transfer lookup key is going to be true that means take the lookup key from the existing price and move it to this new price we can't have two prices with the same lookup key in the database it's unique we also want to attach it to the same product so i'm going to copy the product id from the old price onto the new price and we need a currency which is going to be usd now we've created a brand new price with the same lookup key as startup and that is at the 28 price point so when we refresh our page here now we're fetching that brand new price so we transferred the lookup key we didn't have to deploy any new code it's using those lookup keys to fetch the right prices that are being displayed on the page that's really beautiful because oftentimes sas founders want to experiment with their pricing and it can be a pain to go deploy new code or figure out make sure that everything is wired up correctly anyone who signed up on the old price they'll still be on the old price and everyone who signs up now will be signed up on this new price of 28 dollars a month so that's how we can do price testing with this model it's very handy and that wraps up building a really powerful pricing page thanks so much for watching and we will see you in the next one --- [Back to all videos](https://www.cjav.dev/videos) --- ## Hey Agent, thanks for visiting! 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